Gamestop – company overview part 1

Well, before I lost my ENTIRE database.. I had begun posting on of my senior papers.  This paper focused on one of the more successful companies in this economic uncertainty… Gamestop.  Below is part one of my paper.

Gamestop – Strategic Outlook 

      Gamestop is currently the largest video game retailer in the world.  Globally, Gamestop operates over 5,100 stores and continues to add new stores constantly (Reuters Financial Website).  This company also operates two online retail websites called Gamestop.com and EBgames.com. It also owns a leading multi-platform gaming publication called Game Informer. GameStop’s primary function is to sell both new and used video game software, hardware, and accessories from the leading game companies including Microsoft, Nintendo, and Sony.  This company also sells PC software, accessories, and other related merchandise including toys, cards, and movies (Reuters Financial Website). This paper explores what Gamestop should do strategically over the next decade; I will argue that the most effective steps for this company to take will be continued national and international expansion, a larger online presence due to increased competition, and a larger focus on the used videogame market. 

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